photo direction & product photography for a wellness brand

Brilli Wellness Circadian Lighting
Creative Director, Art Director, Lead Stylist

Flat lay of a blue notebook with a black pen on a blue background, surrounded by a cup of coffee, coffee beans, two energy-saving light bulbs, a box of energy-efficient light bulbs, a snack bar, dried pineapple rings, green tropical leaves, and a spiral notebook.

As Brilli's founding creative lead, I developed a visual strategy to increase brand awareness and educate consumers about circadian wellness. To support the startup’s launch, I created and directed a foundational studio shoot to produce omnichannel visual assets that supported the e-commerce website, digital advertising, social media, and other marketing needs.

Through careful attention to lighting, styling, and props, the images below successfully communicated the health benefits of Brilli's circadian products, which are primarily experienced rather than seen.

Approach

Since the benefits of circadian lighting are "felt rather than seen," I used strategic visual cues to communicate the health and wellness benefits of each lighting collection, creating a visual language for each product collection.

  • Styling Cues: I selected props and styling that reflected the wellness benefits and light spectrum of each product line, such as coffee and high-contrast lighting for Charge Up (which improves energy) versus sleep masks and diffused lighting for Wind Down (which improves sleep); Get in Sync features both Charge Up and Wind Down spectrums and benefits.

  • Natural Elements: Use of greenery, such as monstera leaves, grounded the technology in nature and referenced natural light cycles necessary for healthy living.

  • Direction and Lighting: Diagonal knolling mirrored Brilli’s angled logo and the natural slant of sunlight, and the visual impact of this approach established distinct, "scroll-stopping" brand images. The lighting of the scenes also aligned with the brightness of each product. Charge Up images featured high-contrast lighting, bright highlights, and sharp-edged shadows, while Wind Down featured soft, diffused lighting, reminiscent of golden hour.

A flat lay of energy-efficient light bulbs, their boxes, and a cup of black coffee on a blue background.
Multiple light bulbs, some in packaging labeled 'brilli Wind Down 75W' and others unpackaged, surrounding a black sleep mask on a yellow background.
A flat lay of a blue background with two leafy green plants, a box of LED light bulbs, a light bulb, dried pineapple rings, a notebook with a pen, a cup of coffee, coffee beans, and a snack bar.
Top-down view of a yellow background with two boxed LED bulbs, a black sleep mask, a white cup of tea, a yellow quilted pillow, a tea bag, a tassel, and large green leaves.
A white LED light bulb next to its packaging box on a light blue background.
A white LED light bulb placed on a yellow surface next to its packaging box labeled 'brilli Wind Down 75W,' featuring a design with a white background, black and yellow text, and an image of the bulb. The packaging indicates the bulb is dimmable, war
A white square mirror with an open frame standing on a white surface. Two white cups filled with black coffee, two blue notebooks, and one black pen are placed on the surface and reflected in the mirror.
A white light bulb, a box of LED bulbs labeled charging up 100W, a cup of black coffee with coffee beans around it, and a white mug are placed on a surface divided into blue and white sections.
Open white box containing multiple boxes of Brill Charge Up 100W energy-saving light bulbs, placed on a white surface. Various items including coffee, coffee beans, coffee rings, a coffee mug, a small wrapped treat, a headlamp bulb, a large green mon
Open box of Brilli wind down 75W light bulbs, several boxes and individual bulbs on a white surface, with a book titled 'Find Your Mantra,' a gray sleep mask, a yellow quilted pillow, a cup of tea with lemon, green tropical leaves, and a gray blanket
A yellow quilted decorative pillow with tassels at each corner placed on a yellow background, with a light bulb and a box of light bulbs labeled 'brillo wind down 75W' resting on it.
A white smart LED light bulb next to its packaging labeled "Wind Down 75W" on a yellow and white background, and a black sleep mask.
A flat lay of modern lifestyle items on a white surface, including a round LED ceiling light, two boxes of 'Get in Sync' circadian nightlights, a black sleep mask, a yellow throw pillow with tassels, a cup of tea with lemon, a book titled 'Good Morni
A divided image showing contrasting sides of a workspace or bedroom setup. The left side features a gray background with a coffee mug, a book titled 'Good Mornings,' a black pen, glasses, and a smartphone. The right side shows a white background with
A French press coffee maker with coffee beans, a pack of brilli charge up light bulb, a black and white coffee mug, and a white LED bulb on a light blue background.
A yellow surface with various objects, including a black and gray purse, a gray cloth, a pair of white fuzzy slippers, a yellow quilted pillow, a lightbulb, and a box of Brill Wind Down 75W light bulb.

the results

Target logo with red bullseye and the word 'target' in red beneath it.

retail partnership & 1500 store-rollout

A black-and-white illustration of a cat sitting on a crescent moon with stars around it.

“begin your new year’s resolutions at home” 2019

Black and white logo of the word 'People' in bold text.

“2019 holiday gift guide”

1000%+

increase in product sales yoy
(2019 vs. 2020)