Product Launch video
Brilli Wellness Circadian Lighting
Creative Director
As Creative Lead at circadian lighting brand Brilli Wellness, I was tasked with driving brand awareness and education for the venture-backed startup company’s launch, as circadian lighting and its effects on health and wellness are not widely known or understood by the general public.
This included driving awareness of the brand’s flagship product, the Look LED beauty mirror, that boosted energy and alertness while providing optimal lighting for your daily routine.
My Approach
To assess how best to educate the general public about circadian lighting and Brilli’s products, I conducted consumer and market research, drawing on focus group responses, initial sales, and performance analytics.
Brilli’s Look Up LED Beauty Mirror was showing early sales from the public and interest from lifestyle editors. The high price point of the product made this all the more surprising.
Additionally, the Look Up LED Beauty Mirror featured a sleek and modern design, whereas Brilli’s light bulbs appeared more “expected”.
One notable feature of the Look Up mirror is how easily it facilitates integrating circadian lighting into your daily routine, both in the morning and at night.
These factors, along with the research and study results, are why the Look Up LED beauty mirror was selected as a flagship product and a great candidate for video. With video, we could showcase how it boosted energy naturally while also providing optimal lighting for makeup, and how its dimming feature made it excellent for bedtime routines without interrupting the release of melatonin like other non-circadian lighted mirrors.
Concept
I positioned the Look Up Mirror as a high-end essential that elevates daily beauty routines, highlighting its one-touch energy boost feature. Through the “Daily Beauty Ritual” concept, I shifted focus from product specs to an aspirational yet approachable experience, using minimalist luxury styling, soft high-key lighting, and clean, elegant design to showcase the user’s natural glow
The video opens with aspirational visuals, then smoothly highlights key features: a sleek, dimmable control to adjust the energy and mood-boosting brightness, through elegant motion and on-screen text. Designed for premium e-commerce and social channels, it elevated Brilli’s product storytelling across Shopify, Wayfair, Amazon, and the brand site.
