Fast Company to Fortune 500’s
Diana is a Digital Director and Brand Strategist with 18 years of interdisciplinary creative experience. While digital-first since 2008, her omnichannel approach is backed by deep expertise across the creative spectrum, including:
Directing creative operations for a 50-person team at Wayfair.
Concepting experiential installations featured in Fast Company.
Leading packaging redesigns for nationwide retail launches at Target and Home Depot.
She has led creative for over a dozen B2B and B2C organizations, from venture-backed startups to marketing agencies to Fortune 500 companies.
Outside of the office, Diana supports the Boston arts community and spends her time visiting museums or catching movies with her partner and cat, Noodle. As a member of the LGBTQIA+ community, she is dedicated to fostering authentic, inclusive work environments.
professional expertise
Brand Growth Strategy
Budget Management & Creative Forecasting
Omnichannel Creative Direction with specialized expertise in digital channels
Creative Team Leadership & Operations
DTC Marketing, including go-to-market strategy; discovery, conversion, and retention
Data-Driven Insights including Market Trends, Competitive Research, Consumer Insights, and Performance Analytics
Generative AI & Human-Centric Strategy. Published thought leader:
“How to maximize your business with GPT and generative AI,” Pathfinders Advertising, 2024.
“Balancing efficiency and human touch: The pros and cons of AI in sales and marketing for financial services,” Pathfinders Advertising, 2024.
Tools & Platforms
AI: Claude, Framer, Gemini, GPT, Midjourney
Analytics: CrazyEgg, Google Analytics, HubSpot, Looker Studio, Lucky Orange, SEMrush
Creative: Adobe Creative Cloud (including Firefly), Canva, Figma (UX certified)
Digital: Google Ads, ScreamingFrog, SEMRush, Shopify, WordPress
Email: EmailOnAcid, Litmus, Klaviyo, HubSpot, MailChimp
Productivity & Project Management: Airtable, Asana, Basecamp, Grammarly, Kantata, Markeup.io, Milanote, Monday, PageProof, SharePoint, Trello
Social: Facebook, Instagram, TikTok, YouTube
Education
Boston University’s Center for Digital Imaging Arts (CDIA), Professional Certification, Web & Graphic Design.
Stonehill College, Bachelor of Arts, Psychology.
certifications
Figma UX, LinkedIn Learning, 2024.
Web & Graphic Design, Boston University’s Center for Digital Imaging Arts (CDIA), 2008.
volunteerism
Lead Volunteer & Organizer, Firefly Arts Collective, “Fostering a collaborative environment and community for participatory arts.” 2009 - Current
STEM Science & Engineering Fair Judge, Newton Country Day School. 2026.
Treasurer, P.R.I.D.E. “Providing a respectful, inclusive, diverse environment.” 2001-2005.