ABOUT Diana

Woman with short brown hair smiling, wearing a yellow cropped jacket, black dress, and black lace-up boots, walking on a wooden deck outside a modern building with glass walls and stairs

Diana is a Creative Director and Strategist with over 15 years of interdisciplinary experience building connected, cohesive, and compelling creative experiences.

While her focus has been digital-first since 2008, she has developed deep expertise across the creative spectrum, from packaging design and photography to complex project management. She credits this holistic approach as key to her success in developing integrated campaigns, tailored for each marketing channel.

Diana has led creative for over a dozen B2B and B2C companies, ranging from lean startups to agency clients to Fortune 500s, with extensive experience growing brands in the lifestyle, health, wellness, beauty, pet, and technology sectors, as she is passionate about these fast-evolving spaces.

When she isn’t optimizing creative operations, Diana recharges her batteries in the Boston art scene. She is a proud member of the LGBTQIA+ community, a long-time arts volunteer, and a DJ (under the moniker "dichotomy") at local venues.

At home, she’s usually catching a movie with her partner and their cat, Noodle, or sweating it out at a spin class.

professional expertise

  • Creative Direction with deep expertise in lifestyle, wellness, and health CPG brands

  • Creative Leadership & Operations

  • Brand Strategy & Positioning

  • DTC Marketing, including go-to-market strategy; discovery, conversion, and retention

  • Insights Development, including Market Trend Analysis, Competitive & Consumer Insights

  • Budget Management

  • AI for creative and business operations

Tools & Platforms

  • Creative: Adobe Creative Cloud (including Firefly), Figma, Canva

  • Digital: HTML/CSS (front-end), WordPress, Shopify, SEMRush, ScreamingFrog

  • Social: Instagram, Facebook, TikTok, YouTube)

  • Email: MailChimp, Klaviyo, EmailOnAcid, Pastel (QA), HTML/CSS email development

  • Project Management: Asana, Kantata, Monday.com, PageProof, Markup.io, Basecamp, Airtable, Trello, Milanote

  • Productivity: Microsoft Office Suite, SharePoint, Grammarly, AI Tools (including Gemini and ChatGPT)

  • Analytics: Google Analytics, Looker Studio, CrazyEgg, Lucky Orange, HubSpot

  • CRM: HubSpot

  • OS: Mac and PC-agnostic

Education

  • Boston University’s Center for Digital Imaging Arts (CDIA), Professional Certification, Web & Graphic Design

  • Stonehill College, Bachelor of Arts, Psychology

certifications

  • Figma UX, LinkedIn Learning

  • Web & Graphic Design, Boston University

volunteerism

  • Firefly Arts Collective, “fostering a collaborative environment and community for participatory arts,” 2009 - current