from Fast Company -featured startups to Fortune 500’s

Woman with short brown hair smiling, wearing a yellow cropped jacket, black dress, and black lace-up boots, walking on a wooden deck outside a modern building with glass walls and stairs

Diana is a Creative Director, Art Supervisor, and Digital Strategist with over 15 years of interdisciplinary experience building pharmaceutical, health/wellness, and consumer lifestyle brands. She specializes in translating complex content and consumer insights into compelling creative campaigns, and knows how to build the creative systems, teams, and processes that consistently deliver creative excellence at scale.

  • Led digital strategy and design for Vertex Pharmaceuticals, Argon Medical Devices, Wayfair’s four lifestyle brands, and a $90M-backed wellness tech venture.

  • Designed an experiential installation that earned a dedicated feature in Fast Company

  • Developed digital strategies that increased leads by an average of 98% across client accounts at a 45-year-old marketing agency

  • Directed creative operations for a 50-person multidisciplinary team at Wayfair, driving collaboration and innovation as a mentor and trusted partner

Outside of work, Diana supports the Boston arts community as a volunteer digital creative consultant and refuels her creative batteries by visiting area museums, watching films, and traveling the world. As a proud member of the LGBTQIA+ community, she is dedicated to fostering authentic, inclusive environments wherever she goes.

professional expertise

CREATIVE DIRECTION & PRODUCTION

  • Art Direction

  • Creative Concepting & Campaign Development

  • Creative Direction

  • Creative Production & Workflow Optimization, including AI-Assisted Workflows

  • Motion Design Direction

  • Photo Direction

  • Video Direction

  • Figma Design Systems

STRATEGY & MARKETING

  • Creative & Digital Strategy

  • B2B & DTC Marketing

  • Full-Funnel Lifecycle Marketing

  • Consumer & HCP Marketing

  • Social Media Strategy & Influencer Management

  • Market Trends & Competitive Research

  • Consumer Insights & Performance Analytics

DIGITAL & UX EXPERIENCE

  • UX Design & Research

  • User Journey Mapping

  • A/B Testing

  • Responsive Web Design

  • WCAG Accessibility Standards

  • Digital Transformation

  • Generative & Agentic AI

LEADERSHIP & OPERATIONS

  • Creative Team Leadership

  • Creative Project Management / Operations

  • Agile Workflows

  • Budget Management & Creative Forecasting

  • Executive Communications

  • New Business Pitches & Presentations

Tools & Platforms

  • AI: Claude, Gemini, GPT, Midjourney, Zapier — AI for Digital Transformation Certified, MIT

  • Analytics: Google Analytics, HubSpot, Looker Studio, Lucky Orange, Semrush

  • Creative: Adobe Creative Cloud (including Firefly), Canva, Framer, Figma — UX-Certified

  • Digital: Google Ads, ScreamingFrog, Semrush, Shopify, WordPress, HTML/CSS

  • Email: EmailOnAcid, Klaviyo, HubSpot, Litmus, MailChimp

  • Productivity & Project Management: Airtable, Asana, Basecamp, Grammarly, Kantata, Markup.io, Milanote, Monday, PageProof, SharePoint, Trello

  • Social Media: Facebook, Instagram, LinkedIn, TikTok, YouTube

Education & Certifications

  • Massachusetts Institute of Technology, Applied Generative AI for Digital Transformation. Expected July 2026.

  • Figma UX, LinkedIn Learning, 2024.

  • Boston University’s Center for Digital Imaging Arts (CDIA), Professional Certification, Web & Graphic Design. 2006 - 2008.

  • Stonehill College, Bachelor of Arts, Psychology. 2001-2005.

Selected Publications

Community

  • Lead Volunteer & Organizer, Firefly Arts Collective, “Fostering a collaborative environment and community for participatory arts.” 2009 - Current

  • STEM Science & Engineering Fair Judge, Newton Country Day School. 2026.

  • Treasurer, P.R.I.D.E. “Providing a respectful, inclusive, diverse environment.” 2001-2005.