from Fast Company -featured startups to Fortune 500’s

Woman with short brown hair smiling, wearing a yellow cropped jacket, black dress, and black lace-up boots, walking on a wooden deck outside a modern building with glass walls and stairs

Diana is a Creative Director and Digital Strategist with more than 15 years of interdisciplinary experience building wellness, pharmaceutical, and consumer lifestyle brands. She specializes in translating complex content and consumer insights into compelling creative campaigns, and knows how to build the creative systems, teams, and processes that consistently deliver creative excellence at scale.

  • Led digital strategy and design for Fortune 500’s Vertex Pharmaceuticals and Wayfair’s four lifestyle brands

  • Developed digital strategies at a marketing agency in business for more than 45 years that increased leads by an average of 98% across client accounts

  • Designed an experiential installation for a $90M-backed wellness tech venture that earned a dedicated feature in Fast Company

  • Oversaw creative operations for a 50-person multidisciplinary team at Wayfair, driving collaboration and innovation as a mentor and trusted partner

Outside of work, Diana supports the Boston arts community as a volunteer digital creative consultant and refuels her creative batteries by visiting area museums, watching films, and traveling the world. As a proud member of the LGBTQIA+ community, she is dedicated to fostering authentic, inclusive environments wherever she goes.

professional expertise

CREATIVE DIRECTION & PRODUCTION

  • Art Direction

  • Creative Concept and Omnichannel Campaign Development

  • Creative Direction

  • Creative Production & Workflow Optimization, including AI-Assisted Workflows

  • Motion Design

  • Packaging Design

  • Photography Direction

  • Video Direction

STRATEGY & MARKETING

  • Brand, Creative, and Digital Strategy

  • Consumer Insights and Performance Analytics

  • DTC Marketing

  • E-Commerce Content and Design

  • Full-Funnel Lifecycle Marketing

  • Social Media Strategy and Influencer Management

  • Market Trends and Competitive Research

DIGITAL & UX EXPERIENCE

  • Digital Transformation

  • UX Design & Research

  • Customer Journey Mapping

  • A/B Testing

  • Figma Design Systems

  • Responsive Web Design

  • WCAG Accessibility Standards

  • Generative and Agentic AI, including AEO and AI-enhanced workflows

LEADERSHIP & OPERATIONS

  • Creative Team Leadership

  • Creative Project Management / Operations

  • Budget Management and Creative Forecasting

  • Executive Communications

  • New Business Pitches and Presentations

  • Agile Workflows

Tools & Platforms

  • AI: Claude, Gemini, GPT, Midjourney, Zapier — AI for Digital Transformation Certified, MIT

  • Analytics: Google Analytics, HubSpot, Looker Studio, Lucky Orange, Semrush

  • Creative: Adobe Creative Cloud (including Firefly), Canva, Framer, Figma — UX-Certified

  • Digital: Google Ads, ScreamingFrog, Semrush, Shopify, WordPress, HTML/CSS

  • Email: EmailOnAcid, Klaviyo, HubSpot, Litmus, MailChimp

  • Productivity & Project Management: Airtable, Asana, Basecamp, Grammarly, Kantata, Markup.io, Milanote, Monday, PageProof, SharePoint, Trello

  • Social Media: Facebook, Instagram, LinkedIn, TikTok, YouTube

Education & Certifications

  • Massachusetts Institute of Technology, Applied Generative AI for Digital Transformation. July 2026.

  • Figma UX, LinkedIn Learning, January 2024.

  • Boston University’s Center for Digital Imaging Arts (CDIA), Professional Certification, Web & Graphic Design. 2006 - 2008.

  • Stonehill College, Bachelor of Arts, Psychology. 2001-2005.

Selected Publications

Community

  • Lead Volunteer & Organizer, Firefly Arts Collective, “Fostering a collaborative environment and community for participatory arts.” 2009 - Current

  • STEM Science & Engineering Fair Judge, Newton Country Day School. 2026.

  • Treasurer, P.R.I.D.E. “Providing a respectful, inclusive, diverse environment.” 2001-2005.