A woman with shoulder-length brown hair, wearing a white t-shirt, black vest, blue jeans, and black shoes, stands outdoors in front of a modern glass building, smiling at the camera.

Hello👋

I’m Diana, a Creative Director and Strategist specializing in digital channels and brand development.

I’ve built interactive creative teams for Wayfair’s portfolio of lifestyle brands, shaped brand identity for a wellness startup that received $90 million in funding, and driven email marketing and e-commerce innovation for Crabtree & Evelyn.

For the past three years, I have led digital strategy at a 45-year-old marketing agency, delivering data-driven strategies for both B2C and B2B clients in the CPG, financial, and insurance sectors, while managing a talented cross-functional team.

Take a look at samples of my work or connect with me to discuss how I can bring a strategic, data-driven leadership perspective to your next project.

View Portfolio + Case Studies

SELECT BRAND PORTFOLIO

Joss & Main | Style is what you make it.

E-COMMERCE PARNTER PORTFOLIO

Close-up of a person's hand touching a virtual touch screen mirror with a reflection of their hand in the mirror.

Explore my portfolio to see examples of my work, strategy, and results.

View Portfolio + Case Studies

PROFESSIONAL SKILLS

Creative Leadership
Brand Strategy + Management
Digital Strategy
Omnichannel Marketing
Consumer Insights
Performance Reporting
Content Strategy
SEO/AIO
Email Marketing
Social Media Management
Cross-functional Collaboration
Agency + Vendor Management
Project Management

SOFTWARE SKILLS

Adobe Creative Suite
Figma (UX-certified)
Microsoft Office
Mailchimp + Klaviyo
SEMRush
Screaming Frog
Google Analytics + Looker Studio
Shopify + WordPress
Asana, Basecamp, Kantata

EDUCATION

GRAPHIC + WEB DESIGN
Intensive Certification Program, Center for Digital Imaging Arts
Boston University

BACHELOR OF ARTS
Psychology + Communications
Stonehill College