A woman with shoulder-length brown hair, wearing a white t-shirt, black vest, blue jeans, and black shoes, stands outdoors in front of a modern glass building, smiling at the camera.

Data-driven creative. Delivered.

Diana is a Creative Director specializing in digital channels and strategic problem-solving for lifestyle, wellness, and sustainable CPG brands. Through expert creative leadership, Diana has been consistently recognized for delivering innovative, impactful solutions that genuinely engage, enrich, and empower audiences.

Her work has included building interactive advertising teams at Wayfair, shaping brand strategy for a venture-backed health and technology startup, and leading email and e-commerce innovation at Crabtree & Evelyn, among other notable achievements.

For the past three years, Diana led digital strategy and analytics for a variety of B2B and B2C clients at Pathfinders Advertising, and partnered with multiple artists in the Boston area as a freelance creative marketing consultant.

View Diana’s portfolio of selected work or connect with Diana to discuss your next marketing challenge.

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SELECT BRAND PORTFOLIO

Joss & Main | Style is what you make it.

E-COMMERCE PARNTER PORTFOLIO

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Ready to see the impact of expert creative direction?

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PROFESSIONAL SKILLS

Digital Strategy + Transformation
Creative Leadership + Operations
Brand Management
Integrated Marketing Strategy
Consumer Insights
Performance Analytics
Content Strategy
SEO + AIO
Email Marketing
Social Media Management
Cross-functional Collaboration
Agency + Vendor Management
Project Management

TOOLS + PLATFORMS

Creative + Design: Adobe Creative Suite (including Firefly), Canva, Figma (UX-certified)
Collaboration: Asana, Basecamp, Kantata, Microsoft Office + SharePoint
CMS + E-commerce: Shopify, WordPress

Email + Marketing Automation: Hubspot, Mailchimp, Klaviyo
SEO: SEMRush, Screaming Frog
AI + Content Generation: ChatGPT, Gemini, Jasper AI, Firefly
Analytics: Google Analytics, Looker Studio
CRM + Sales Automation: HubSpot, Salesforce
Systems Integration: Zapier
MAC + PC-agnostic

EDUCATION

GRAPHIC + WEB DESIGN
Intensive Certification Program, Center for Digital Imaging Arts
Boston University

BACHELOR OF ARTS
Psychology + Communications
Stonehill College