Fast Company to Fortune 500’s

Woman with short brown hair smiling, wearing a yellow cropped jacket, black dress, and black lace-up boots, walking on a wooden deck outside a modern building with glass walls and stairs

Diana is a Creative Director and Brand Strategist with 18 years of interdisciplinary experience. While her focus has been digital-first since 2008, she has extensive omnichannel marketing experience rooted in behavioral psychology and a love for data. Her unique background and holistic approach are why she’s:

  • Directed creative operations for a 50-person multidisciplinary team at Wayfair.

  • Concepted an experiential installation covered in Fast Company.

  • Lead digital strategy and design for Sony PlayStation, PayPal Business, Argon Medical, and a $90M-backed wellness tech venture.

She has also managed and mentored multiple high-performing creative teams for Fortune 500 companies, high-growth startups, and legacy marketing agencies.

Outside of the office, Diana supports the Boston arts community as a freelance consultant and refuels her creative batteries by visiting area museums, watching films, and traveling the world. As a proud member of the LGBTQIA+ community, she is dedicated to fostering authentic, inclusive environments wherever she goes.

professional expertise

  • Brand Growth Strategy

  • Budget Management & Creative Forecasting

  • Omnichannel Creative Direction with specialized expertise in digital channels

  • Creative Team Leadership & Operations

  • DTC Marketing, including go-to-market strategy; discovery, conversion, and retention

  • Data-Driven Insights including Market Trends, Competitive Research, Consumer Insights, and Performance Analytics

  • Generative AI & Human-Centric Strategy

Tools & Platforms

  • AI: Claude, Framer, Gemini, GPT, Midjourney

  • Analytics: CrazyEgg, Google Analytics, HubSpot, Looker Studio, Lucky Orange, SEMrush

  • Creative: Adobe Creative Cloud (including Firefly), Canva, Figma (UX certified)

  • Digital: Google Ads, ScreamingFrog, SEMRush, Shopify, WordPress

  • Email: EmailOnAcid, Litmus, Klaviyo, HubSpot, MailChimp

  • Productivity & Project Management: Airtable, Asana, Basecamp, Grammarly, Kantata, Markeup.io, Milanote, Monday, PageProof, SharePoint, Trello

  • Social: Facebook, Instagram, TikTok, YouTube

Education

  • Boston University’s Center for Digital Imaging Arts (CDIA), Professional Certification, Web & Graphic Design.

  • Stonehill College, Bachelor of Arts, Psychology.

Selected Publications

certifications

  • Figma UX, LinkedIn Learning, 2024.

  • Web & Graphic Design, Boston University’s Center for Digital Imaging Arts (CDIA), 2008.

COMMUNITY

  • Lead Volunteer & Organizer, Firefly Arts Collective, “Fostering a collaborative environment and community for participatory arts.” 2009 - Current

  • STEM Science & Engineering Fair Judge, Newton Country Day School. 2026.

  • Treasurer, P.R.I.D.E. “Providing a respectful, inclusive, diverse environment.” 2001-2005.