insight-powered creative direction since 2008.
BrILLI WELLNESS LIGHTING
Creative direction and digital strategy for a venture-backed leader in healthy lighting that propelled the startup forward to achieve:
$24M record annual revenue
Retail and e-tail partnerships with Target
Earned media coverage from Fast Company, Forbes, People Magazine, and more.
Naturally Fresh Cat Litter
Digital strategy and creative direction for a sustainable cat litter brand that helped to deliver:
1,820% YoY (year-over-year) increase in email subscribers (2024)
16% average open rate (2024)
12% increase in web engagement rate following the launch of the new site in 2025.
Pathfinders Marketing Agency
Digital transformation of the agency’s website and email marketing strategy that resulted in:
125% more leads in the first year of launch (2025)
Increased digital share-of-voice by 40% through next-generation technical (SEO) and semantic (AEO) enhancements
Better-than-benchmark email open rates that averaged 15% and click-through rates that averaged 4%.
BrILLI Bright Clean Antimicrobial Lighting
Brand strategy, identity, naming, and mobile app product management for a ground-breaking anti-microbial LED product. These initiatives helped to secure the brand:
Nationwide retail and e-tail distribution at Home Depot and Lowe’s
Clean House Product Award by Better Homes & Gardens (2021).
Sony PlayStation + Visa
Landing page strategy and design direction for Sony PlayStation’s Visa program bridged the gap between high-frequency gaming behavior and financial services to deliver:
Millions of impressions and significant YoY growth in cardholder acquisitions
100% alignment with Sony PlayStation’s brand and strict financial compliance guidelines
Editor rating of 4.7/5 on WalletHub.
Troyer Architectural Group
Digital strategy, including next-gen search optimization and a new website for a legacy architectural firm, in business for more than 50 years, that resulted in:
233% more leads YoY
27% increase in website engagement rate
19% increase in traffic from organic search.
