Brilli Wellness Lighting
Creative Director, Art Director, Lead Stylist

Scaling a new anti-viral lighting brand from Startup to National Retailers

Packaging of a Brilli Bright Clean 24-inch LED bar vanity for antibacterial and virus protection, with purple and white design.

As the founding creative lead at Brilli, I developed a strategy to enhance brand awareness and education while securing retail partnerships. This strategy included two foundational lifestyle photo shoots to create visual assets that effectively communicated the key health and wellness benefits of our products, demonstrating how they could be seamlessly integrated into daily life.

The resulting lifestyle images, along with compelling findings from a scientific study, were used in packaging designs, retail display materials, and compelling brand pitch decks. This approach not only improved brand awareness and education but also facilitated:

  • Retail rollout at 1,500 Target locations nationwide

  • An exclusive brand partnership and retail rollout nationwide with Home Depot for Brilli Bright Clean

  • Established the brand as the #1 wellness lighting company in the CPG mass-market sector.

The packaging of a Brilli Relaxing Wind Down Wellness Light Bulb, 60W, designed for dimmable warm white light with circadian wellness features.
Product packaging for Brilli Wellness Lighting, featuring a yellow and white box with icons and text highlighting benefits like energy savings, mood boosting, improved eyesight, and eye relaxation.
Packaging box for a sleep aid product, featuring a woman resting with her eyes closed and a headband, with product benefits and statistics on the front.
A 3D render of a product box with images of smiling women and health statistics, including percentages, on a gray background.
Box of Brilli energy-boosting wellness light bulb with 100W power
Box of Brilli wireless light bulbs with features highlighted.
A product box with an image of a woman using a tablet outdoors, showing ingredients and benefits on the side, and a QR code on the back.
Brochure with health statistics and two hands holding light bulbs, featuring yellow and blue design elements.
Brand new packaging of Brilli Bright Clean UV-Free Antimicrobial Light with 5/6 inch recessed LED, designed to kill viruses and bacteria, featuring a white and purple design.
A display shelf in a store showcasing wellness lighting products by brilli. The top section features a woman in a kitchen smiling and holding a bowl of grapes. The middle section emphasizes antibacterial benefits of the lighting with an image of a fa
The image shows a person holding a baby above their head in a bright, modern kitchen next to a white Brilli air purifier.
A woman sitting at a desk, writing or drawing in a notebook, with a lamp and some colorful papers nearby, in a cozy room setting.

the results

Orange background with white abstract shapes resembling tubes or pipes, with a white registered trademark symbol in the bottom right corner.

exclusive Bright Clean partnership & nationwide rollout

increase in product sales yoy (2019 vs. 2020)

1000%+

Target logo with red bullseye and the word 'target' in red beneath it.

retail partnership & 1500 store-rollout

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