As the founding creative lead at Brilli, I developed a strategy to enhance brand awareness and education while securing retail partnerships. This strategy included two foundational lifestyle photo shoots to create visual assets that effectively communicated the key health and wellness benefits of our products, demonstrating how they could be seamlessly integrated into daily life.

The resulting lifestyle images, along with compelling findings from a scientific study, were used in a comprehensive packaging redesign, the creation of retail display materials, and a compelling brand pitch deck. This approach not only improved brand awareness and education but also facilitated a retail rollout at 1,500 Target locations, an exclusive Bright Clean retail rollout at Home Depot’s nationwide, and increased product sales volume by more than 1000%.