Video Direction

Approach
As Creative lead at circadian lighting brand Brilli Wellness, I was tasked with driving awareness and education for the brands’ launch. This included Brilli’s flagship product, the Look Up LED beauty mirror, which boosted energy naturally while also providing optimal lighting for makeup.

I positioned the Look Up Mirror as a high-end essential that elevates daily beauty routines, highlighting its one-touch energy boost feature. Through the “Daily Beauty Ritual” concept, I shifted focus from product specs to an aspirational yet approachable experience, using minimalist luxury styling, soft high-key lighting, and clean, elegant design to showcase the user’s natural glow

The video opens with aspirational visuals, then smoothly highlights key features—three light modes and ideal size—through elegant motion and on-screen text. Designed for premium e-commerce and social channels, it elevates Brilli’s product storytelling across Shopify, Wayfair, Amazon, and the brand site.

Results

• This video served as the primary, high-conversion asset on product detail pages (PDPs) across all e-commerce channels, acting as a crucial element in the overall strategy that delivered $24M in annual revenue for the company.

• Earned media and product placements, including:

  • People magazine’s "Holiday Gift Guide” (2019)

  • Yahoo’s “50 Life Changing Products Your Home Needs” list (2021)

• Secured a new e-commerce partnership with Wayfair