professional EXPERTISE
CREATIVE Leadership
Digital marketing
Brand Management
Art Direction
Market + Trend Research
CONSUMER INSIGHTS
PERFORMANCE REPORTING
CREATIVE / DIGITAL strategy
SOCIAL MEDIA STRATEGY
SEO + AEO
Email marketing
Project Management
Software EXPERTISE
Adobe Creative Suite
microsoft office
Asana
MAIL CHIMP
Klaviyo
Shopify+ WORDPRESS
GOOGLE ANALYTICS
LOOKER STUDIO
EDUCATION
GRAPHIC & WEB DESIGN
Center for Digital Imaging Arts
Boston University Intensive Program
2006 - 2008
BACHELOR OF ARTS
Stonehill College
Psychology & Communications
2001 - 2005
SUMMARY
My 15-year career in digital marketing and creative has been defined by a passion for problem-solving and innovation. Over that time, I've built high-performing teams for both large enterprise brands and, for the past eight years, for dynamic early-stage companies, startups, and agencies. My expertise extends beyond creative direction to a deep understanding of creative operations, project management, and performance analysis.
EXPERIENCE
PATHFINDERS AGENCY REMOTE
Digital Director, Strategy
December 2022 - Current
Within the Creative Services team at Pathfinders, I oversaw digital for all clients, including strategy, design, development, content, and analytics; blending creativity with channel expertise to deliver results fast. Developed a reputation as a collaborative leader who cultivated a collaborative and forward-thinking team culture, encouraging experimentation with new tools, trends, and insights. Clients included Sony PlayStation, PayPal, Naturally Fresh, TriState Capital, First Student, and more.
LUCIDITY LIGHTS & BRILLI WELLNESS LIGHTING REMOTE
Vice President, Brand + Marketing
January 2022 - August 2022
Promoted to the Executive Leadership Team following demonstrated abilities to develop top-tier talent, deliver best-in-class brand and product campaigns, and lead marketing for five retail brands that earned $24M in revenue. As Creative Director for a new product line, Brilli Bright Clean, successfully strategized, pitched, and secured exclusive partnerships with Home Depot and Lowe's, and earned the product recognition as a Finalist in the 2021 Sapphire Awards for innovation in antimicrobial lighting design.
Creative Director
July 2020 - January 2022
Managed and mentored a cross-functional team of seven while overseeing the full range of creative for five lighting brands. Shaped digital strategy that reached 700M+ customers quarterly and achieved 21% higher CTR rates YOY. Strategically redesigned Brilli Wellness Lighting and earned the start-up brand recognition from Forbes.
Sr. Creative Manager
October 2019 - July 2020
In partnership with the CMO, supported the launch of Brilli Wellness Lighting, a $90M start-up via art direction, photo and video production, budget oversight, website, and vendor management. Designed an interactive brand experience for Showfields' New York that resulted in dedicated media coverage from Fast Company. Designed and developed email campaigns with 10%+ average open rates
WAYFAIR BOSTON
Sr. Creative Program Manager of Lifestyle Brands
November 2018 - September 2019
Oversaw creative project management for a cross-functional team of 50. Successfully managed projects and people for multiple brands within timelines and budgets.
Sr. Creative + Production Manager of Lifestyle Brands
August 2017 - November 2018
Built and managed a highly talented team of multi-disciplinary creatives across email, digital advertising, and social media channels. Identified opportunities for A/B testing, increased creative production efficiency, incorporated new digital technologies and techniques, and generated performance insights that accelerated digital channel growth.
Creative + Production Manager of Lifestyle Brands
August 2016 - August 2017
Led creative marketing production for Wayfair's four lifestyle brands, each with unique customer demographics, products, and brand personas: AllModern, Birch Lane, Joss & Main, and Perigold. Formed Wayfair's first in-house cross-functional advertising team. Coached team on design thinking, applying performance learnings, and digital marketing trends and best practices, including how to utilize video and animation in social media, digital advertising, and e-commerce websites.
Creative Production Manager, Joss & Main
March 2016 - August 2016
Spearheaded improvements in marketing and creative tactics, site and email architecture that resulted in
the acquisition of millions of new customers and grew Joss & Main's email list to 6M+ subscribers. Established standards for 2D and 3D lifestyle imagery through creative testing and analysis.
Sr. Interactive Designer, Joss & Main
September 2014 - March 2016
Recognized as a digital subject matter expert, drove innovation and implementation of cutting-edge solutions across e-commerce, email, and digital advertising channels. Crafted Joss & Main's first HTML5 animated banner advertisements that launched on NYTimes.com.
CRABTREE & EVELYN BOSTON
Sr. Digital Designer, Email Marketing
March 2014 - September 2014
Managed design and development of email marketing for the global beauty brand established in 1971. Supported Creative Director in all e-commerce initiatives, managing digital asset production and providing recommendations for technical optimizations as the go-to digital subject-matter expert.
VERTEX PHARMACEUTICALS BOSTON
Sr. Web Designer, Front-end Developer, Content Manager
November 2008 - November 2013
Performed exemplary website design, development, and content management duties for Forbes 500 biotech with over $1.8B in revenue, including design, development, performance analysis, and continual improvement optimizations.