Hi 👋I’m Diana.
I'm a creative leader driven by a passion for problem-solving and strategy. I excel at identifying opportunities for growth and building the teams and systems to capitalize on them. This is what draws me to brands in their early stages and is why I've spent the past six years thriving in the dynamic environments of startups and agencies, including Pathfinders Advertising—a 45-year-old mid-sized agency—and Brilli Wellness Lighting, a $90M-backed startup.
Prior to that, I built and led high-performing digital creative teams for Wayfair’s lifestyle brands (AllModern, Birch Lane, Joss & Main, Perigold), specialized in e-commerce and email at Crabtree & Evelyn, and managed web design and development at Vertex Pharmaceuticals.
BRAND PORTFOLIO
E-COMMERCE PARNTER PORTFOLIO
For the past few years, I’ve been leading Digital Strategy & Marketing at Pathfinders Agency. Pathfinders has been an agency for more than 45 years, making history as one of only 3% of all marketing agencies to achieve this milestone. Working with notable brands such as Sony PlayStation, PayPal Business, and Naturally Fresh, I’ve honed the skills to land competitive RFPs while also building a talented, high-output cross-functional team.
At Lucidity Lights, one of the largest global lighting suppliers and the parent company of the Forbes-recognized start-up brand Brilli Wellness Lighting, I crafted brand pitches that won new partnerships with Target, Lowe’s, and Home Depot, designed interactive brand experiences that earned press from Fast Company, and conducted consumer research that sharpened the design of award-winning products (Prevention, Sapphire, and House Beautiful).
Before Lucidity, I spent five formative years at Wayfair, where I built the company’s first cross-discipline marketing team, solely focused on breaking new ground in digital advertising for Wayfair’s four lifestyle brands.