An immersive brand experience covered by Fast Company

The Approach

I sought to drive brand awareness and education of Brilli Wellness Lighting and its products in its first year of launch, when awareness was at its lowest. As an online-only brand at the time, having a high-traffic space where customers could experience was critical.

I wanted to ensure the experience was differentiated, functional, and memorable, and our goal was to capture the media’s attention for wider reach. To achieve these goals, I created and directed the installation of:

• A Wind Down lounge with furniture in the product’s Pantone shade, and custom-illustrated wallpaper that utilized a “power cord” to create figures engaged in work, rest, and healthy activities, along with light bulbs and fixtures.

• An interactive Get in Sync experience featuring wall-mounted ceiling fixtures where visitors could “play” with the brightness and hue settings of this unique collection that contains both Charge Up and Wind Down lighting technologies.

• A Charge Up bathroom model that utilized both Charge Up products: lightbulbs and Brilli’s showstopping Look Up LED mirror. The bathroom vanity and floor were saturated in Charge Up’s bright Pantone blue hue.

• Messaging on the floor and walls that educated consumers on circadian wellness, and reinforced the health benefits of Brilli’s products.

• Custom wallpaper featuring electrical-cord illustrations of people experiencing Brilli’s wellness benefits.

Using a floor plan, I laid out creative concepts in a visual moodboard, including direction on props, messaging, and of course: the lighting. I oversaw the installation on-site in January of 2020.